Product workflow on a tablet — discovery through delivery

Rayns·Product Engineering & Strategy

Roadmaps your engineers can actually ship.

One accountable squad owns discovery through release. Every sprint traces to a signed OKR — not a slide deck engineering never read.

Where product and engineering diverge

Most teams don't lack engineers. They lack a product layer that keeps pace with how fast code ships.

Sprints full, roadmap empty

Velocity doubled. Prioritisation didn't. Three owners, one product — nobody owns the outcome.

PM owns the deck. Design owns Figma. Engineering owns the repo. Features ship that nobody asked for because the product layer can't keep pace with how fast code moves.

One squad, signed scope

Discovery before the first sprint. Scope locked by business and engineering — no build until both sign.

We embed a PM, tech lead, and engineers in your rituals. Hypotheses validated with real users. Architecture options spiked. Roadmap handed to the board before capacity is burned.

Dual revenue, live checkout untouched

A second marketplace model shipped behind feature flags — without rewriting the storefront.

Vendor self-serve onboarding, commission routing, GST-compliant invoicing. Phased rollout. Adoption instrumented from day one. The monolith still runs the live path.

6wk
Discovery to signed roadmap
90%
Scope signed before build
2wk
Sprint demo cadence

Product war room

Six stages, one thread. Tap a stage or swipe the panel — the menu and marketplace roadmap advance at each gate.

Discovery findings

Hypothesis under test

Vendors abandon onboarding at step 3 because KYC is still manual.

  • Stakeholder interviews8 of 12 done
  • Journey mapDrafted
  • Feasibility spikeQueued · 2 days

01

Discover

Stakeholder interviews mapped. Problem space documented. Feasibility flagged before scope is discussed.

What we deliver

Strategy and build in one squad. No handoff to a separate vendor halfway through the roadmap.

Discovery & Validation
Kill bad bets early

Discovery & Validation

Structured discovery before a sprint is committed — interviews, journey maps, and a two-day feasibility spike.

Product Architecture
C4 · ADRs

Product Architecture

Domain boundaries, API contracts, and decision records so today's MVP doesn't force a rewrite in six months.

Roadmap & Delivery
OKRs · Velocity

Roadmap & Delivery

Quarterly roadmaps, AI-assisted impact/effort ranking, and sprint demos where every story links to a signed OKR.

Launch & Adoption
Flags · Instrumentation

Launch & Adoption

Phased rollouts, adoption loops from day one, and iteration cadence so release day isn't the finish line.

Case study · Multi-vendor marketplace

From monolith to scalable multi-vendor platform

An e-commerce operator needed a second revenue model without touching the live storefront. We mapped the vendor journey, phased the rollout, and kept checkout untouched.

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Outcomes

Vendor onboardingManualSelf-serve
Revenue modelSingleDual
GST invoicing0%100%

Bring us your roadmap constraints.

Thirty minutes to map where product and engineering diverge — Discovery Sprint, Embedded Squad, or Advisory. We'll tell you which fits.

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